Adil Zafar·Feb 7, 2021Persona Noun Grata, or Why Nouns Are Better Than Verbs?Assuming that parents decide to give children the freedom to be original, what does it take to foster a sense of right and wrong? Values…A response icon1A response icon1
Adil Zafar·Jan 1, 2021Parenting with the brain in mindParents are often experts about their children’s bodies. They know that a temperature above 98.6 degrees is a fever. They know to clean…
Adil Zafar·Oct 27, 2020Do you remember Richard Branson wearing a space suit to announced the launch of Virgin Galactic?Unconventional PR doesn’t suffer from the crowding that the more popular traction channels face. Nearly every company attempts traditional…
InMarketing RealmbyAdil Zafar·Aug 23, 2020How your referral marketing strategy is going wrong?As business owners we sometimes don’t see ourselves within the bigger picture of our customer’s buying behavior. We just see their…
InMarketing RealmbyAdil Zafar·May 2, 2020How to Be Remarkable When You Are Selling a CommodityHow do you charge high prices for your products and services while having your customers thank you for it? In short, by being remarkable…
InMarketing RealmbyAdil Zafar·Apr 25, 2020Impact of Covid-19 on WomenThe year 2020, marking the twenty-fifth anniversary of the Beijing Platform for Action, was intended to be ground-break-ing for gender…
InMarketing RealmbyAdil Zafar·Apr 18, 2020The ‘Shock and Awe’ Package in Marketing“Lumpy mail” is a way of taking the powerful postal mail media channel and putting it on steroids. Think about your postal mail sorting…
Adil Zafar·Mar 30, 2020Large company marketing is also sometimes known as mass marketing or “branding.”The idea is that the more times you run ads from your brand, the more likely people are to have this brand at the top of their…
Adil Zafar·Mar 24, 2020Developing a Unique Selling PropositionMany small businesses don’t have a reason to exist. Take away their name and logo from their website or other marketing material, and…
Adil Zafar·Mar 18, 202040 Rules of Success in SalesPeople aren’t afraid of failure; they just don’t know how to succeed.