Parents are often experts about their children’s bodies. They know that a temperature above 98.6 degrees is a fever. They know to clean out a cut so it doesn’t get infected. They know which foods are most likely to leave their child wired before bedtime. But even the most caring…

Do you remember Richard Branson wearing a space suit to announced the launch of Virgin Galactic? How about the Old Spice man filming YouTube videos for people who tweeted at him? Or the car service Uber delivering cupcakes and kittens to employees who wanted a break from work? …

As business owners we sometimes don’t see ourselves within the bigger picture of our customer’s buying behaviour. We just see their interaction with us and market ourselves to acquire more and more customer interactions. There’s nothing wrong with that of course. But when we start to look at the bigger…

How do you charge high prices for your products and services while having your customers thank you for it? In short, by being remarkable. When given this answer, the first thing many business owners do is mutter under their breath something like “easier said than done.” …

The year 2020, marking the twenty-fifth anniversary of the Beijing Platform for Action, was intended to be ground-break-ing for gender equality. Instead, with the spread of the COVID-19 pandemic even the limited gains made in the past decades are at risk of being rolled back. …

“Lumpy mail” is a way of taking the powerful postal mail media channel and putting it on steroids. Think about your postal mail sorting habits. You have a pile of envelopes, then you notice one of the envelopes has something in it that makes it lumpy. There’s a 3D physical…

Large company marketing is also sometimes known as mass marketing or “branding.” The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you offer. The idea is that the more times you run ads from your brand…

Many small businesses don’t have a reason to exist. Take away their name and logo from their website or other marketing material, and you’d never know who they are. They could be any of the other businesses in their category. …

People aren’t afraid of failure; they just don’t know how to succeed. Few years back, I met a college basketball coach on the court and asked him for his best, niftiest pointer. He took the ball, walked under the basket, and shot an easy lay-up. “See that shot?” he said…