Persona Noun Grata, or Why Nouns Are Better Than Verbs?Assuming that parents decide to give children the freedom to be original, what does it take to foster a sense of right and wrong? Values…Feb 7, 20211Feb 7, 20211
Parenting with the brain in mindParents are often experts about their children’s bodies. They know that a temperature above 98.6 degrees is a fever. They know to clean…Jan 1, 2021Jan 1, 2021
Do you remember Richard Branson wearing a space suit to announced the launch of Virgin Galactic?Unconventional PR doesn’t suffer from the crowding that the more popular traction channels face. Nearly every company attempts traditional…Oct 27, 2020Oct 27, 2020
Published inMarketing RealmHow your referral marketing strategy is going wrong?As business owners we sometimes don’t see ourselves within the bigger picture of our customer’s buying behavior. We just see their…Aug 23, 2020Aug 23, 2020
Published inMarketing RealmHow to Be Remarkable When You Are Selling a CommodityHow do you charge high prices for your products and services while having your customers thank you for it? In short, by being remarkable…May 2, 2020May 2, 2020
Published inMarketing RealmImpact of Covid-19 on WomenThe year 2020, marking the twenty-fifth anniversary of the Beijing Platform for Action, was intended to be ground-break-ing for gender…Apr 25, 2020Apr 25, 2020
Published inMarketing RealmThe ‘Shock and Awe’ Package in Marketing“Lumpy mail” is a way of taking the powerful postal mail media channel and putting it on steroids. Think about your postal mail sorting…Apr 18, 2020Apr 18, 2020
Large company marketing is also sometimes known as mass marketing or “branding.”The idea is that the more times you run ads from your brand, the more likely people are to have this brand at the top of their…Mar 30, 2020Mar 30, 2020
Developing a Unique Selling PropositionMany small businesses don’t have a reason to exist. Take away their name and logo from their website or other marketing material, and…Mar 24, 2020Mar 24, 2020
40 Rules of Success in SalesPeople aren’t afraid of failure; they just don’t know how to succeed.Mar 18, 2020Mar 18, 2020